VSKP Contents

VSKP Introduction

Win the Category

Picking Your Market Picking Your Market

Picking Your Market

Control Points 2.0 Control Points 2.0

Control Points 2.0

Truths about Vertical SaaS Truths about Vertical SaaS

Truths about Vertical SaaS

Expand Offerings

Born Multi-Product Born Multi-Product

Born Multi-Product

Sequencing Multi-Product Sequencing Multi-Product

Sequencing Multi-Product

Payments Payments

Payments

Payroll Payroll

Payroll

Insurance Insurance

Insurance

Extend through the Value Chain

Patterns of Extension Patterns of Extension

Patterns of Extension

Supplier Extensions Supplier Extensions

Supplier Extensions

Supplier Extensions 2 Supplier Extensions 2

Supplier Extensions 2

Employee Extensions Employee Extensions

Employee Extensions

Consumer Extensions Consumer Extensions

Consumer Extensions

Consumer Demand 1 Consumer Demand 1

Consumer Demand 1

Consumer Demand 2 Consumer Demand 2

Consumer Demand 2

Consumer Demand 3 Consumer Demand 3

Consumer Demand 3

Consumer Demand 4 Consumer Demand 4

Consumer Demand 4

Marketplace Take Rates Marketplace Take Rates

Marketplace Take Rates

Industry Transformation Industry Transformation

Industry Transformation

Case Studies

Design to Build Design to Build

Design to Build

Karbon: Control Points Karbon: Control Points

Karbon: Control Points

Toast: Built to Serve Toast: Built to Serve

Toast: Built to Serve

Dutchie: Emerging Industries Dutchie: Emerging Industries

Dutchie: Emerging Industries

Isaac: Control Points 2.0 Isaac: Control Points 2.0

Isaac: Control Points 2.0

Everyone Needs a Coach Everyone Needs a Coach

Everyone Needs a Coach

SiteMinder: Consumer Demand SiteMinder: Consumer Demand

SiteMinder: Consumer Demand

AppFolio: Consumer Extensions AppFolio: Consumer Extensions

AppFolio: Consumer Extensions

Ariba: Supplier Network Ariba: Supplier Network

Ariba: Supplier Network

Avetta: Supplier Network Avetta: Supplier Network

Avetta: Supplier Network

Slice: Unbundling the Franchise Slice: Unbundling the Franchise

Slice: Unbundling the Franchise

CCC: Extending to the Supplier CCC: Extending to the Supplier

CCC: Extending to the Supplier

CCC: Extending to a Two-Sided Marketplace CCC: Extending to a Two-Sided Marketplace

CCC: Extending to a Two-Sided Marketplace

Xero: Platform Strategy Xero: Platform Strategy

Xero: Platform Strategy

Community

VSKP In Action VSKP In Action

VSKP In Action

Chalk Talk Chalk Talk

Chalk Talk

VSaaS Fellows VSaaS Fellows

VSaaS Fellows

Contents

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