Contents

VSKP Introduction

Win the Category

Picking Your Market

Picking Your Market

Control Points 2.0

Control Points 2.0

Scaling Locations

Scaling Locations

Truths about Vertical SaaS

Truths about Vertical SaaS

Expand Offerings

Born Multi-Product

Born Multi-Product

Payments

Payments

Payroll

Payroll

Financial Services

Financial Services

Insurance

Insurance

Ecosystem

Ecosystem

Extend through the Value Chain

Patterns of Extension

Patterns of Extension

Consumer Demand

Consumer Demand

Supplier Extensions Pt 1

Supplier Extensions Pt 1

Supplier Extensions Pt 2

Supplier Extensions Pt 2

Employee Networks

Employee Networks

Industry Transformation

Industry Transformation

Case Studies and Reference

Toast: Built to Serve

Toast: Built to Serve

SiteMinder: Consumer Demand

SiteMinder: Consumer Demand

Ariba: Supplier Network

Ariba: Supplier Network