Excellence in Action
Excellence in Action

VSKP In Action

Strategy is fun. Execution is a battle. The journey to scale can be lonely and is not for the faint of heart.

To share the wisdom of those who have walked this path before, and to build a community of peers on this journey, we offer our VSKP (Vertical SaaS Knowledge Project) In Action series.

‍VSKP In Action is a quarterly deep-dive series led by top industry leaders (many of whom are also Tidemark Fellows) engineered to highlight industry best practices and build a trusted community among non-competitive peer operators to collaborate on tactics and strategies, ultimately making each other stronger.

The series follows the VSKP framework:  Win, Expand, and Extend. Building is hard, and these meet-ups are designed to accelerate the learning process by providing access to strategic and operating advice from world class executives.

Sessions are by invitation and capped to 15 attendees from non-competitive companies to ensure positive group dynamics. As last minute spots open up, we will post to our Twitter (@tidemarkcap) and LinkedIn pages.  Please follow us there. Takeaways of past sessions are posted here as they become available.

Our ask – if you have a topic request for a future VSKP In Action session, please reach out to info@tidemarkcap.com. We look forward to hearing from you!


Go to Market Chalk Talk with Jonathan Vassil

A series of talks on strategy, analytics, tactics, and all things sales with Tidemark Fellow Jonathan Vassil. As Chief Revenue Officer at Toast, Jonathan is rapidly scaling a direct salesforce that has generated over $500m in ARR last year.

Revenue Operations

Pursuing Revenue Predictability and Customer Love

EVP Alison Elworthy shares how HubSpot aligns revenue operation systems, processes and people to the customer journey to create revenue predictability.


Global From Day One

Despite being bootstrapped, Australian based SiteMinder expanded to Europe, US, and Southeast Asia almost from the beginning. Dai Williams—Tidemark Fellow, Re-Leased CRO and former Chief Growth Officer at SiteMinder—shares how they did it.


Path to ARPU Greatness: The What and How of Upsell

The best Vertical SaaS companies inherently develop into multi-product companies over time. However, the path to greatness is often complicated and requires precise sequencing of product strategy. Ershad Jamil – Tidemark Fellow and former Chief Growth Officer at ServiceTitan – shared his tactical approach to successfully scaling multi-product by solving for customer satisfaction.


Scaling Paid and Organic Acquisition