Excellence in Action
Excellence in Action

VSaaS Collective

Strategy is fun. Execution is a battle. The journey to scale can be lonely and is not for the faint of heart.

To share the wisdom of those who have walked this path before, and to build a community of peers on this journey, we offer our VSaaS Collective.

VSaaS Collective features deep-dive sessions led by top industry leaders (many of whom are also Tidemark Fellows) engineered to highlight industry best practices and build a trusted community among non-competitive peer operators to collaborate on tactics and strategies, ultimately making each other stronger.

The series follows the VSKP framework:  Win, Expand, and Extend. Building is hard, and these meet-ups are designed to accelerate the learning process by providing access to strategic and operating advice from world class executives.

Sessions are by invitation and capped to around 25 attendees from non-competitive companies to ensure positive group dynamics.


How To Crack the Onboarding Nut

​We are excited to share our first VSaaS Collective session, Effective Onboarding: Crafting Customer Journeys, led by Anthony Fusco. Anthony is VP of Customer Experience at SpotOn (formerly of Toast and Dutchie) and focused on building "onboarding greatness" to drive higher retention, attach, and LTV. He shared strategies and tactics to successfully navigate onboarding.

Expand: Going Multi-Product

Multi-Product, Multiple Choices: How to Determine Product Priorities

Our second VSaaS Collective session of 2024 was led by Ershad Jamil (Former Chief Growth Officer at ServiceTitan and Harpreet Ahluwalia, Chief Product Officer at Altruist. They covered all things multi-product.

Win: Going Global

Global From Day One

Despite being bootstrapped, Australian based SiteMinder expanded to Europe, US, and Southeast Asia almost from the beginning. Dai Williams—Tidemark Fellow, Re-Leased CRO and former Chief Growth Officer at SiteMinder—shares how they did it.

Win: Rev Ops

Pursuing Revenue Predictability and Customer Love

EVP Alison Elworthy shares how HubSpot aligns revenue operation systems, processes and people to the customer journey to create revenue predictability.