Excellence in Action
Excellence in Action

VSKP In Action

Strategy is fun and energizing.  Execution is a knife fight, and the journey to scale can be isolating and lonely.

To share the wisdom of those who have walked this path before, and to build a community of peers undertaking a similar task, we offer this VSKP (Vertical SaaS Knowledge Project) In Action series.

‍VSKP In Action is a quarterly deep-dive series led by top industry leaders (many of whom are also Tidemark Fellows) engineered to build a community of trust among non-competitive peer operators so that they can compare tactics and strategies, and ultimately make each other stronger.

The series follows the VSKP framework:  Win, Expand, and Extend. Building is hard, and these meet-ups are designed to accelerate the learning process by providing access to strategic and operating advice from world class executives.

Sessions are by invitation and capped to 15 attendees from non-competitive companies to ensure positive group dynamics. As last minute spots open up, we will post to our twitter (@tidemarkcap) and LinkedIn pages.  Please follow us there.  ‍

Transcripts of past sessions are posted here as they become available.


Go to Market Chalk Talk with Jonathan Vassil

A series of talks on strategy, analytics, tactics, and all things sales with Tidemark Fellow Jonathan Vassil. As Chief Revenue Officer at Toast, Jonathan is rapidly scaling a direct salesforce that has generated over $500m in ARR last year.

Revenue Operations

Pursuing Revenue Predictability and Customer Love

EVP Alison Elworthy shares how HubSpot aligns revenue operation systems, processes and people to the customer journey to create revenue predictability.


Global From Day One

Despite being bootstrapped, Australian based SiteMinder expanded to Europe, US, and Southeast Asia almost from the beginning. Dai Williams—Tidemark Fellow, Re-Leased CRO and former Chief Growth Officer at SiteMinder—shares how they did it.


Product Driven Acquisition, Retention and Monetization



Scaling Paid and Organic Acquisition