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Case Studies
FareHarbor: Bootstrapped Legends
Lawrence Hester is the co-founder and CEO of FareHarbor, a vertical SaaS company that provides booking and reservation software to tour and activity companies. He raised a small seed round early in the company’s journey and bootstrapped it to a successful exit, selling to Booking.com in 2018.
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categories
Win
Picking Your Market (2025)
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Truths about Vertical SaaS
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Picking Your Market
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Control Point Patterns
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Know Your TAM
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The Franchise Archetype
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Formation and Access
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AI & Vertical SaaS 2023
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AI & Vertical SaaS 2024
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AI & Data Gravity
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All the Data!
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System of Action: Hero Tools (2025)
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System of Action: Replacing Cousin Richie (2025)
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System of Action: How Control Points Win (2025)
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Expand
Born Multi-Product
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Sequencing Multi-Product
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Payments
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Payroll
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Insurance
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Embedded Insurance
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Extend
Patterns of Extension
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Supplier Extensions
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Employee Extensions
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Consumer Extensions
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Marketplace Take Rates
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Industry Platforms
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Industry Ledger
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Case Studies
CargoWise: Bootstrapped Legends
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Davisware: Bootstrapped Legends
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Design to Build
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Dutchie: Emerging Industries
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FareHarbor: Bootstrapped Legends
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2025 Benchmark Report
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AppFolio: Consumer Extensions
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Ariba: Supplier Network
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Avetta: The $3B Value Chain Extension
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CCC: Building an Industry Platform
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CCC: Extending to the Supplier
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Everyone Needs a Coach
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Healthcare: The Ultimate Vertical Market (Part 1)
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Healthcare: The Ultimate Vertical Market (Part 2)
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Healthcare: The Ultimate Vertical Market (Part 3)
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Isaac: Control Points 2.0
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Karbon: Control Points
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SiteMinder: Consumer Demand
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Slice: Unbundling the Franchise
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Toast: Built to Serve
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Xero: Platform Strategy
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