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Insights for Founders & Operators

System of Action Part 4: The Case for the Application Layer

The Race to Own the Agentic Future

Vertical SaaS–Using Better Analytics to Improve Your Odds of Success

Pricing & Packaging as a Growth System

What Census Data Tells Us About Growth, Fragmentation, and the Next Great SaaS Markets (Maybe)

2025 Vertical & SMB SaaS Benchmark Report

System of Action — Part 3: How Control Points Win

The Private Equity Engagement Playbook for Vertical SaaS Companies

Where Are The Opportunities in Vertical SaaS? Picking Your Market in 2025

Healthcare: The Ultimate Vertical Market (Part 3)

Healthcare – The Ultimate Vertical Market (Part 2)

System of Action — Part 2: Replacing Cousin Richie

Healthcare – The Ultimate Vertical Market (Part 1)

Alignment That Scales: How to Build High-Performing Sales & Marketing Teams

A Founder's Guide to the Next Platform

How to Build a Product-Led Growth Motion at a Sales-Led Company

System of Action — Part 1: Hero Users

CCC: Extending to Suppliers and Building an Industry Platform

Payments That Perform: The Key Ingredients for Successfully Scaling Payments in Vertical SaaS

All the Data! Reporting & Analytics, and the Coming Battle for Data Gravity

Can I Do Retail Media?

Know Your (Operational) TAM

Does AI Remove the Incumbent Data Gravity Advantage?

Excellence in Action

Build, Buy, or Partner: The Fintech Tradeoffs for a VSV

Formation and Access- 10x Your Take Rate!

The Franchise: An Archetype for Vertical SaaS

Strategy First, Tactics Second