Introducing the Vertical SaaS Knowledge Project

Frameworks and success stories for the next generation of SMB & Vertical SaaS leaders.

Here at Tidemark, we believe SMB and Vertical SaaS businesses can be some of the best in the world.  We are excited to announce the launch of the Vertical SaaS Knowledge Project (VSKP), a strategy framework, a collection of company stories, and a community of executives to capture the best ideas and tactics in vertical SaaS.  The VSKP helps vertical SaaS companies Win Their Category, Expand Their Offering, and Extend Through the Value Chain.  We're launching with our strategy scaffolding and a fresh perspective on Control Points today, and will continue to publish new chapters and case studies weekly.

Please check it out, we love the idea of bringing together a community to explore the boundaries of Vertical SaaS and are excited by what we can learn from each other. If you have thoughts or comments or want to get involved, please reach out!  If you'd like to be updated as we publish new content, subscribe here.

Huge thanks to 

  • Grace Yuan, Sabrina George & Evan Armstrong for many hours of drafting and reviewing to bring the VSKP to life
  • Contributing editors Nick Deleonardis, Tim Barash, John Burke, and Matt Baumgartner
  • Contributing authors: Andrew Brown, Toni Oloki, Daniel Hanover, Bob Solomon, Tim Barash, Chris Comparato, Arshad Matin, Indy Chakrabarti, Githesh Ramamurthy, Marc Fredman, Jonathan Vassil, Alison Elworthy

February 2022

The information presented in this post is for illustrative purposes only and is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by Tidemark or any of the securities of any company discussed. Tidemark portfolio companies identified above are not necessarily representative of all Tidemark investments, and no assumption should be made that the investments identified were or will be profitable. For additional important disclaimers regarding this post, please see “ Purpose of the Site; Not Investment Advice; No Recommendations” and “Regulatory Disclosures” in the Terms of Use for Tidemark’s website, available at Terms of Use (

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