SaaS is not only evolving—it’s also expanding, to bigger TAMs and stronger business models, right before our eyes. We believe there’s an opportunity for SaaS companies to create products that work better together. We call these Platforms of Compounding Greatness ("PCG").

While single-product, linear software businesses have worked great for the last ten years, the twin tailwinds of cloud transition and low interest rates are exposing weaknesses in the model. By understanding what limits most single-product software businesses, we can see hints of what will solve the current problems.

Going multi-product clearly offers a better world for software companies, so why doesn't every company do it? It can be difficult to reallocate resources and create conviction within the business, but despite the challenges of expanding your product offerings, we see a few paths to success.

OneStream is a case study on how to build a PCG, using a strategy we call the "Single Source of Truth” (SST).‍

A deep dive with Avanish Sahai, Dave Wright, Kevin Haverty, and Alex Saghatelian.