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In The Trenches with Ron Hirson: PayPal

A new video series by Tidemark Fellow Ron Hirson delves deep into product design and experience.

In the Trenches is a video series of interviews hosted by Tidemark Fellow Ron Hirson with some of the best product design and experience leaders at remarkable companies. His conversations go deep on what it really takes to design great products and services, and offers valuable insights to benefit product designers in all career stages.

Below is the first interview from In the Trenches, in which Ron chats with PayPal’s Daniela Jorge, chief design officer, and Jason Brightman, vice president of global product design.

Part 1

In part 1, Daniela, Jason and Ron discuss: Quick tips for design leaders and individual contributors, Org structure, how to hire great designers, and more.

Part 2

In part 2, Daniela, Jason and Ron discuss: Design systems, organizing design teams, acquired companies and multi-product design, design culture, and more.

Part 3

In part 3, Daniela, Jason and Ron explore: partnering with brand, getting funding for your team, showing impact/ROI for design/cx work, metrics, and more.


Ron Hirson

December 2021

The information presented in this post is for illustrative purposes only and is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by Tidemark or any of the securities of any company discussed. Tidemark portfolio companies identified above are not necessarily representative of all Tidemark investments, and no assumption should be made that the investments identified were or will be profitable. For additional important disclaimers regarding this post, please see “ Purpose of the Site; Not Investment Advice; No Recommendations” and “Regulatory Disclosures” in the Terms of Use for Tidemark’s website, available at Terms of Use (tidemarkcap.com).

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