Excellence in Action

In The Trenches: A series on product design from Ron Hirson, former chief product officer of Docusign

A new video series by Tidemark Fellow Ron Hirson delves deep into product design and experience.

In the Trenches is a video series of interviews hosted by Tidemark Fellow Ron Hirson with some of the best product design and experience leaders at remarkable companies (like PayPal, Adobe, Slack, ZenDesk, etc.). His conversations go deep on what it really takes to design great products and services, and offers valuable insights to benefit product designers in all career stages.

Below are the first two in a three-part video interview with PayPal’s Daniela Jorge, chief design officer, and Jason Brightman, vice president of global product design.

Part 1

In part 1, Daniela, Jason and Ron discuss: Quick tips for design leaders and individual contributors, Org structure, how to hire great designers, and more.

Part 2

In part 2, Daniela, Jason and Ron discuss: Design systems, organizing design teams, acquired companies and multi-product design, design culture, and more.

Part 3

In part 3, Daniela, Jason and Ron explore: partnering with brand, getting funding for your team, showing impact/ROI for design/cx work, metrics, and more.