Excellence in Action

Path to ARPU Greatness: The What and How of Upsell

The best Vertical SaaS companies inherently develop into multi-product companies over time. However, the path to greatness is often complicated and requires precise sequencing of product strategy. Ershad Jamil – Tidemark Fellow and former Chief Growth Officer at ServiceTitan – shared his tactical approach to successfully scaling multi-product by solving for customer satisfaction.

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Tidemark

November 2022

The information presented in this post is for illustrative purposes only and is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by Tidemark or any of the securities of any company discussed. Tidemark portfolio companies identified above are not necessarily representative of all Tidemark investments, and no assumption should be made that the investments identified were or will be profitable. For additional important disclaimers regarding this post, please see “ Purpose of the Site; Not Investment Advice; No Recommendations” and “Regulatory Disclosures” in the Terms of Use for Tidemark’s website, available at Terms of Use (tidemarkcap.com).

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