Excellence in Action

In the Trenches with Ron Hirson: Eric Snowden, Adobe

Tidemark Fellow Ron Hirson talks product design with Eric Snowden, vice president of design for Adobe, who shares thoughtful advice based on his extensive experience.

In the Trenches is a video series of interviews hosted by Tidemark Fellow Ron Hirson with some of the best product design and experience leaders at remarkable companies. His conversations go deep on what it really takes to design great products and services, and offers valuable insights to benefit product designers in all career stages.

Part 1

In part 1, Eric and Ron discuss:

Tips for Product Design and UX teams, leaders and IC's - 0:49

Hiring tips - 2:25

Growth vs. Established team makeup - 3:50

Tools they use - 5:00

How to approach & prioritize Accessibility - 6:38

Part 2

In part 2, Eric shares super thoughtful advice based on his extensive experience.
Org Design - Process and Operations - 0:15

Consistency across multiple teams - 2:00

Design and Product reviews - 4:00

Specialization and Tenure - 8:25

Product -> Customer -> Business Experience 10:00

Part 3

In part 3, Eric and Ron discuss:

Roles and responsibilities for product design vs. product management - 0:15

“3 in a box” - 2:15

“Brand” vs customer experience - 4:30

“Transparency, Collaboration, Innovation”  - 6:15

How to get an org to prioritize design (resources, etc.)

9:15- Designers as analysts, evangelists - 11:00

Business-centric and soft metrics - 13:50

Part 4

In this final part of Ron's series with Eric, they discuss:

Refreshing old products vs. new products - 0:15

Add new features or simplify - 1:30

When to do a complete redesign - 4:50

Last tips on design teams, processes - 8:11

"Interview everyone who leaves regardless of level" - 9:30

Ron Hirson

February 2022

The information presented in this post is for illustrative purposes only and is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by Tidemark or any of the securities of any company discussed. Tidemark portfolio companies identified above are not necessarily representative of all Tidemark investments, and no assumption should be made that the investments identified were or will be profitable. For additional important disclaimers regarding this post, please see “ Purpose of the Site; Not Investment Advice; No Recommendations” and “Regulatory Disclosures” in the Terms of Use for Tidemark’s website, available at Terms of Use (tidemarkcap.com).

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