Greg Sarafin, Sarafin Advisory


Tidemark Fellow
This season features conversations with key decision-makers who have shaped the evolution of today's leading technology platforms and ecosystems. We talk to C-suite executives, board members, investors, and others who have been instrumental in driving platform transformation at scale.
In our latest episode, Avanish Sahai sits down with Greg Sarafin, Founder of Sarafin Advisory and former Global Vice Chair - Alliances and Ecosystems at EY, for a masterclass in strategic ecosystem orchestration. They discuss:
- Greg's journey at the intersection of technology and professional services, including his role building EY's global partnerships practice into a substantial business driver
- Why most companies remain confused about partnerships, platforms, and ecosystems, and how successful companies are "built from the ground up" to orchestrate ecosystems
- Microsoft's transformation under Satya Nadella as the gold standard for ecosystem strategy - shifting from competing against everyone to becoming a platform that orchestrates the capital of hundreds of thousands of companies
- Why the future belongs to companies that shift from linear value chains to orchestrated ecosystems where they either orbit around or become the center of mass for other participants
- The urgency for C-suites to think beyond operational AI improvements and envision what their industry will look like in five years
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